IndieBuilds Docs

# Marketing Tools

IndieBuilds currently offers 2 powerful tools to integrate your social media presence directly into your game listings, increasing your game's visibility This document outlines two key features: Social Media Links and Shareable Social Posts.

We understand that many indie developers build a strong community on social media platforms like Twitter/X, Discord, Instagram, TikTok, YouTube, etc. To help you leverage those communities, we allow you to link your personal developer profiles and your game's dedicated pages directly within your IndieBuilds profile and game listings.

Where it appears:

  • Developer Profile Page: Each developer account on our platform has a designated section for social media links. This allows potential players (and other developers!) to easily find you and follow your work.
  • Game Pages: Each game listing will display prominent social media link buttons, allowing visitors to connect with the game's community and learn more about its development.

How to Add/Update Links:

  1. Developer Profile: Log in to your developer dashboard. Navigate to "Profile Settings" (or similar). You’ll find a sections labeled “Social Links. There you will be able to edit those links. Please copy the full url of the pages.
  2. Game Pages: When creating or editing a game listing, you'll see a "Social Links" field. Add the URLs for relevant social media pages here. There you will be able to edit those links. Please copy the full url of the pages.

# Shareable Social Posts

We've made it easy for players to share your game listings on their own social media channels. Each game page includes pre-formatted, customizable "Share" buttons that generate posts with a link back to the game’s IndieBuilds listing.

How it Works:

  • On each game page, you'll find prominent “Share” buttons for popular platforms (e.g., Twitter/X, Facebook, Reddit, Discord).
  • When a player clicks a share button, a short pre-written post is generated with:
    • The game’s title and logo (if available)
    • A direct link to the game's page on IndieBuilds

# Other Marketing Best Practices

  • Craft Compelling Game Page Descriptions: Write engaging long & short descriptions that captures the essence of your game and encourages sharing.
  • High-Quality Visuals: Ensure your game's logo and screenshots are visually appealing and representative of the gameplay experience.
  • Monitor Shares (If Possible): While we don’t offer direct tracking, keep an eye on social media mentions to gauge the impact of these shares.
  • Organic Reach: Leverage the power of word-of-mouth marketing as players share your game.
Disclaimer: Parts of the documentation of IndieBuilds was created using environmentally responsible (local) 🌳 generative artificial intelligence models. We're working to improve these docs and we would ♥️ helpful human volunteers, so please let us know if you find any errors or have suggestions!

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